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1. Time is money
when selling your home
After you've
made the decision to sell your home, the longer it remains unsold on the
market, the more it costs you. Many home sellers feel it's very important
to receive close to their full asking price. But they overlook the additional
months of carrying costs, such as mortgage interest, property taxes and
maintenance. I've seen homes remain unsold on the market for years! Obviously,
those home sellers are not highly motivated to sell. If they've already
moved to their new home, maintaining a vacant, overpriced house can be
very expensive, usually costing $1,000 or more each month the home remains
unsold.
2. Get your home
into near-model home condition
Most home buyers today
want to purchase a home which is in basically good condition and does
not need major fix-up work. This is called a "red ribbon deal" home because
it's like a gift wrapped with red ribbon.
There are few buyers
for fixer-upper houses--and they want bargain prices to compensate for
the necessary work. The goal of home sellers who want to sell fast for
top dollar must be to get the home into near-model home condition. However,
spending major money is not required. Most homes just need basic, inexpensive
work to get the residence into very good condition where all the buyer
must do is turn the key in the door and move in.
3. The reason most
homes don't sell--they are overpriced!
Many home
sellers want to set their asking prices above what their realty agent
recommends. These sellers often hope an out-of-town buyer will overpay
for their home. That rarely happens! There are several reasons, such as
buyer's agents who look out for their buyers, competitive listings which
are realistically priced close to market value, and lender's appraisals
which reflect market value. Buyers quickly become experts on home values
after they've inspected a dozen or more similar homes in the vicinity.
They rarely overpay. Most homes have a "range of values." Many factors
influence this range of values--such as local economic conditions, the
home's location, supply of similar homes in the same price range listed
for sale, number of buyers currently in the marketplace, the physical
condition of the home, the skill of your realty agent to properly market
the home to as many prospective buyers as possible, the financing available,
quality of the local school district (the best schools create home buyer
demand), and the desirability of your home compared to other nearby homes
now available for sale.
4. Be flexible--don't
get greedy
If you're just
testing the market and will sell your home only if you get your inflated
asking price, then you're not a serious motivated seller. However, if
you are motivated to sell, the best attitude is to be flexible, don't
get greedy and don't insist on receiving the last dollar of profit. Instead,
consider all purchase offers which are presented. No matter how low and
insulting the purchase offer might be, make a counteroffer! After several
days or even weeks of counteroffer negotiation back and forth, home sales
often result. But sellers who are inflexible and don't make counteroffers
have only themselves to blame when their home doesn't sell because they
are inflexible and greedy.
5. Get out of the
house!
Finally, if
you listed your home for sale with a professional realty agent, let that
person (or a buyer's agent) do their job. Whenever you know an agent is
bringing a prospective buyer to inspect your home, even on short notice,
get out of the house! There's a very good reason you don't want to meet
the prospective buyer.
Experienced realty
agents will tell you that until a buyer criticizes a residence, he or
she is not a serious buyer. If the seller is hovering nearby, the prospect
usually will not criticize your home. Instead, he or she will look at
it and leave without making a commitment to that possible future residence.
Also, the buyer's agent won't comment about the pros and cons of the house
if the seller is within hearing range. Even if you just walk around the
block 10 times while a buyer inspects your home, get out! Also, get your
pets out--there is nothing worse than an offensive pet (or pet smell)
to chill prospective home buyers from quickly buying your home for top
dollar.
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